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Prestige Beauty Posts Gains in 2010

Skin care leads way with 8% increase in sales.

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By: TOM BRANNA

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U.S. sales of prestige beauty products rose 4% last year to $8.4 billion, according to The NPD Group. The improvement was led by results in skin care categories. “In 2010, prestige beauty saw a quick recovery in skin care, followed by a gradual upturn in makeup, and finally, a late-year rally in fragrance,” said Karen Grant, vice president and senior global industry analyst, The NPD Group. “Individually and collectively, as an industry, we saw adroitly and strategically deployed initiatives...

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